Everyone's heard it said: "quality, service, and a commitment to honoring our word." That's our Credo (well, it's been refined to: Quality, Service, Integrity, and Stewardship). Consistently doing what you say you will do is at the bedrock of our foundation as a business. If someone wants to know what it takes to succeed at Crawford, its simple - do what you say you're going to do. This is a must. Skip Prichard published a newsletter entitled Leadership Insights, and he says this:
"Consistently doing what you say you will do is the foundation of integrity" - Skip Prichard
Doing what you say you’re going to do is an element of all successful people. Failing to do what you say you’ll do:
Erodes credibility: If you don’t do what you say you’re going to do, your credibility decreases. After each one of your promises, I subconsciously add a question mark to the end of it.
Builds distrust: Trust is built on small actions, not on the dramatic moments meant for movies.
Limits opportunity: Career advancement often it comes down to this: Do what you say you’ll do. I’ve seen countless careers derailed because of this. When your team can’t count on you, everyone knows about it.
We are all human. We make mistakes. We forget. We fail. The point here is to not make this a habit. If you’re known as someone who doesn’t meet promises and expectations, you will face consequences. Strive to be someone of your word. Especially when it’s a “small thing,” make sure you do it. After all, if you fail at the “little stuff,” no one will trust you with the “big stuff.”