"Don't confuse fame with success. Madonna is one; Helen Keller is the other." Erma Bombeck
We were recently voted Southwest Florida's Best Landscape Company by ABC-7 and their viewers and yesterday we met with their TV crew to do an interview and take some action shots of our crew. The show that will spotlight this accomplishment is called SW Florida Out and About, and it will air on ABC-7 Sunday September 17 at 11:30 AM. This is obviously quite an honor and reflects the hard work and talent of our team. I would like to take this opportunity to highlight the answers to the three questions she asked me as I think it will be helpful as a review of who we are and what makes us special.
Question #1: Describe your company
- In business since 2004
- Over 230 employees and a leadership team with over 550 years of combined experience
- Over 100 vehicles on the road
- 6 operating divisions: Turf Maintenance, Pest Control, Irrigation, Landscape Construction, Landscape Design, Landscape Lighting, Arborcare
- Can maintain estate homes up to large multi-million dollar HOA's
- Can install landscaping ranging from simple flower rotations and mulch to multi-million dollar installations, or entire communities
- One of the largest and most qualified arbor arbor group in SWF
- 2 Locations with a 3rd on the way (later this year or early next)
- Diverse clientele: single-family, commercial, HOA, COA, High rise
Question #2: Why do you think you were awarded the Best Landscaper in Southwest Florida?
Two main things, or mindsets, that I feel drive us to being the best:
1. The "Crawford Way" - which are a series of non-negotiable Guiding Principles and Core Values.
Guiding Principles: The guard rails
- Quality = everything we do is done with excellence - two operative words: everything and excellence.
- Service = we put our clients at ease with how we "service" their needs; peace of mind knowing "Crawford's on the job."
- Integrity = we do what we say we're going to do. Period!
- Stewardship = we take care of the assets we are entrusted with, namely, our most important asset, our people (safety first); but also our clients landscapes, our own vehicles, equipment, facilities, etc.
Core Values: Describes our Ideal Team Player
- Passion = Always be passionate about what you do
- Pride = Always take pride in what you do and what our company does
- Resourcefulness = Always find a way to get done what needs to get done; no excuses
- Ownership = Always take ownership of your job and whatever it is you're doing
- Team = Always think team first; no individuals here at Crawford Landscaping
- Servant Leadership = Always seek to serve those who work with or for you; assist, equip, and care for your team
- Attitude = Always have a good attitude; It's your attitude not your aptitude that determines your altitude.
NOTE: notice the over-use of the word "always" - that's intentional as consistency is key to forming a habit and maintaining our high standards for excellence - ALWAYS
2. Big Landscape Done Right - which means we're a big landscape company that does things the right way. We don't sacrifice quality and service for efficiency and lower overhead rates. We don't sacrifice our integrity to pad our bottom line. And we certainly don't sacrifice the goose for the golden egg. We put the health and vitality of our clients landscapes first, period. In situations where most companies serve their needs first, we never deviate from our pledge to do what we say we're going to do. We do big things the right way!
Question #3: What are you most proud of since starting this business in 2004?
I/we are most proud of the culture we've established at Crawford Landscaping. Specifically, I/we are proud:
- That most of the people who work at Crawford Landscaping refer to it as a "family," so much so that the waitstaff at our Christmas in July party commented that our group seemed more like friends than work colleagues
- That we've created a culture that promotes from within, where people improve and move up in the organization as evidenced by the number of you who've grown from entry level field staff to managers
- That we have a culture where people are able to achieve things they never thought possible by simply having the time, resources, and support to do things the right way
- That we have a culture rooted in servant leadership, where bosses and leaders see their chief role as helping those under their charge succeed
- That we have a culture void of politics, where a healthy admiration and concern exists for one another and people are given the benefit of the doubt
- That we've created a culture that makes work fun, and created a place where people are happy to be
In closing, it's always easy for me to talk about our company and our team as I am incredibly proud of the job we do. It truly is a collective effort, and everyone should feel good about this accomplishment.