Importance of Employee Recognition

Recognition is defined as "special notice or attention (a)."  In a study of more than 50,000 employees in over 1,000 companies, sixty-three percent of employees feel that they don't get enough praise (b).  Gallup has found that employees who receive praise at least once per week increase their individual productivity, receive higher loyalty and satisfaction scores from customers, and are more likely to stay with their organization. 

Here are some quotes from successful business people on the importance of recognizing your staff (c):

You shouldn’t be looking for people slipping up, you should be looking for all the good things people do and praising those.” - Richard Branson, founder of Virgin

Everyone wants to be appreciated, so if you appreciate someone, don’t keep it a secret.” - Mary Kay Ash, founder of Mary Kay Cosmetics

I consider my ability to arouse enthusiasm among men the greatest asset I possess. The way to develop the best that in a man is by appreciation and encouragement.” - Charles Schwab, founder of Charles Schwab Corporation

Brains, like hearts, go where they are appreciated.” - Robert McNamara, former president Ford Motor Company

People leave when they don’t feel appreciated. That’s why we’ve made recognition a really high value. Our business is people-capability first; then you satisfy customers; then you make money.” - David Novak, CEO of YUM! Brands

Appreciate everything your associates do for the business. Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise. They’re absolutely free and worth a fortune.” - Sam Walton, Founder of Walmart

I challenge you to intentionally "appreciate" 3 people per day for a 7 straight days!


(a) Merriam-Webster Dictionary,

(b) A Study of More Than 50,000 Employees in Over 1,000 Companies Says These Are the 10 Things Workers Need the Most to Succeed, by Marcel Schwantes, Principal and founder, Leadership, from the Core Inc. Magazine;

(c) Wednesday Wisdom: 10 Quotes from Smart CEO's, By Darcy Jacobsen,